I'm a community advocate running for Vista Mayor to deliver for the working class
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Vista Deserves the Best — And We're Going to Fight for It.
About Kenneth
Kenneth is the son of a teacher and a child support worker, and a San Diego State University graduate. He worked his way through community college and San Diego State university holding multiple jobs in distribution, retail, and environmental advocacy. Now, he is a production photographer and graphic designer. He knows what it means when every expense is a negotiation and every paycheck has to stretch—not as a talking point, but from personal experience.
Kenneth and his spouse deliberately chose to live in Vista, because of the sense of community and belonging. He wants a city where he could genuinely get involved, get to know his neighbors, and become a part of the community.
While living in Vista he has fought to preserve protected bike lanes, pushed back against surveillance technologies that threaten residents' privacy, organized the community to keep ICE out of city facilities, and advocated for safer pedestrian crossing in his own neighborhood.
As a member of Vista's Homelessness Commission, he is working to reduce homelessness and protect Vistans before a crisis hits. He pushes the city council at every turn to keep public resources public, and he attends City Council meetings to ensure the community's voice is heard. Kenneth shops locally, bikes through the city, and knows his neighbors.
He isn't running from the outside. He's already doing the work. Now, he's running for mayor to build a Vista where public dollars fund public good and the city finally works the people who live in it.
I'm running because Vista's working families deserve a mayor who fights for them. Not for the well-connected. Not for special interests. For us.
The Platform
A Better Vista for All
A Livable, Family-Friendly Vista
Families are struggling to stay in Vista because it's too expensive — housing, childcare, groceries, all of it. You shouldn't have to work more than one job just to stay in this city. I want to make Vista a place where you can afford to raise your kids, walk safely to a park, and feel good about staying here long-term.
Safe, Clean, and Connected Neighborhoods
Every neighborhood in Vista deserves well-maintained roads, complete sidewalks, streetlights, and reliable city services. I will invest in road repair, expand solar street lighting, complete sidewalks, improve transit, and build better bike lanes to ensure that every part of the city is safe and connected. These improvements will make it easier and more reliable to get around Vista. I will prioritize pedestrian and biker safety in our neighborhoods and ensure that our public spaces and services are accessible to all.
Get Our Homeless Neighbors Off the Streets and into Supportive Services
Most people who lose their hosing aren't strangers, they are our neighbors. We need real solutions to our homelessness crisis. Getting people housed and off the streets with proper treatment and support makes our neighborhoods safer and healthier for everyone.
I'll expand rental assistance, help families before they end up in court, expand mental health services, outreach, and set clear expectations of our service providers, and bring more services in-house.
Promote Vista as a Destination
I understand the importance of leveraging Vista’s arts and culture scene to stimulate the economy and build community. I will advocate for investments in artists, museums, theaters, and nightlife venues that contribute to the city's cultural life. I will promote Vista as a destination for arts, culture, and local community experiences by highlighting signature events and businesses.
Housing People Can Actually Afford
We need more housing. Half of Vistans are renters, while the median home price is over $850,000. If we don't build enough housing, prices will continue to rise and push out workers, families, and seniors. Everyone deserves safe, affordable, and stable housing. This includes affordable housing for all income levels. I support building more housing faster, strengthening renter protections, ensuring that development decisions are clear and transparent, and preventing displacement. If it takes years to approve housing, costs increase. We need to act faster and more responsibly.
Fair Pay, Stronger Worker Rights, and Thriving Local Businesses.
The cost of living keeps going up, while paychecks haven't kept pace. Too many Vista families are working multiple jobs and still falling behind. Workers and small businesses aren't on opposite sides — they both make this city run. When workers have stable jobs and local businesses can grow, everyone benefits. I'll require that city-funded construction projects hire workers with union wages and benefits built into every contract. I'll make it easier to open a small business here, and make sure new development includes space for local shops — not just chains.
Parks, Green Space & a Sustainable Vista
Vista's parks, trails, and open spaces are some of the best things about living here, and they're worth protecting. I'll fight against the pollution, over-development, and illegal dumping that threaten them. Not every neighborhood has a park within walking distance, and that needs to change.
I will push for more funding for parks, work with our schools to open their grounds for free public recreation after hours, plant thousands of trees in neighborhoods with the least shade, and install better bus shelters where riders need them most. As Vista grows, I will ensure that new developments include green spaces and that the city invests in infrastructure built to withstand rising temperatures and increased stormwater. A growing city should also be a greener one.
Kenneth's campaign is 100% people-powered
I don't accept money from corporate PACs. The only way we can win is if people like you support this campaign. Please contribute what you can today.